WorkWE ARE KMFDM VIDEO & DVD
Punch Drunk has worked with industrial rock godfathers KMFDM since 2003, when we came on board their WWIII tour providing live VJ-mixed visuals and projection. Since then our paths have been forever entangled.
In 2004-2005 we produced their 20th Anniversary 2x DVD, so when we saw KMFDM was coming up on their 30th Anniversary, it was clearly time for another live concert video.
Without label backing or any outside budget, we had to think of a low or no cost way to create an interesting, exciting live video. In the end we landed on this concept:
Punch Drunk founder and former KMFDM VJ, tour manager, and minister Jacob Stone would travel with the band for 1 week during their 30th Anniversary tour, filming 5 of the live concerts with every camera we could spare. In between filming concerts he conducted interviews with band members about the life and times of KMFDM, based on questions crowdsourced on Facebook from their 100k+ fans.
Then in post-production the 35+ live camera angles from the concert would be cut together in the style of a live concert. The result is this 90-minute live concert video and 40-minute behind-the-scenes documentary.
We opted to sell the piece online as a video-on-demand title through Vimeo to keep the price dirt cheap. Plus, Vimeo makes it so we can offer the entire thing DRM-free to the fans, instead of locking them into a closed ecosystem like iTunes or Amazon.
Product description WeAreKMFDM.com:
KMFDM’s first live concert video recording in over ten years. Filmed on the last five stops of their 30th Anniversary tour in 2013, this is 90 minutes nonstop of hard-hitting KMFDM tracks spanning the complete three decade discography + includes 3 songs not on the CD.
Over 50 hours of concert footage from over 40 camera angles – including body and guitar-worn GoPros – were used to create this frenetic deep-dive into a KMFDM show.
Also included is 40-minutes of exclusive behind-the-scenes interviews with each band member about the birth and life of KMFDM. Interview questions were crowdsourced from Facebook fans and offer a unique look into life on the road and in the studio with one of the forefathers of industrial rock.
Due to demand from the fans, a few weeks after releasing the full HD video-on-demand product, we set to work creating a DVD version as well.
The DVD was offered in a limited release and bundled with posters and T-shirts featuring the artwork we created for the project.
Concept-to-post video production, multicam editing, POV body-worn HD video acquisition, distribution, web design, social media marketing, growth hacking
Jacob Stone, Brian Koepke, Andrew Jordan, Seth Grym (Broman), Kris Kristensen, Peter Rand, Ross Jackson, Anna Koudriachov, Jess Landsdowne
The main trailer for the WE ARE KMFDM video.
Filmateria crew put together this wicked time lapse documenting the entire control-room setup process and most of the gameplay / video streaming.