Update the System Summit

Futurist Agency, Coinbase
2024
Directorial IMAG LED Walls Live Production Multi-Camera Robotic Cameras Show Running Streaming
Crypto moves America forward. The future is being built today. Will policy keep pace? Punch Drunk provided live cameras, show running, content playback, and streaming.

Punch Drunk joined Futurist Agency to provide live production support support for Coinbase's "Update the System Summit" in 2024. Dozens of industry leaders, strategists, CEOs, founders, and elected officials gathered to discuss the state of crypto and its significance throughout the country.

We handled the technical production in conjunction with in-house AV from the venue. Onsite, we built a meticulous run-of-show and coordinated the minute-by-minute program with our counterparts at Futurist Agency.

Our seven-person team managed a multi-camera broadcast setup, slide and video playback, and live streaming to YouTube. We designed the live camera and streaming system as well as playback systems that ingested design assets and rendered them simultaneously for the remote viewers online and the huge LED wall behind the panelists.

The in-house LED wall system required precise sizing and layout of graphics to correctly hydrate both the main LED wall on stage and three horizontal header panels that cascade into the event space.

Equipment and crew traveled in from multiple cities to converge in Washington, DC for the Summit. Our partners at LiveX provided cameras, switchers, video infrastructure, and additional crew. Deliverables included the full day live stream, program recording, and isolated camera recordings.

Fun fact: rental car agencies often don't allow you to return your vehicle to a different location from where you picked it up. 

Tune in on 3.20 for the #UpdateTheSystem Summit in DC, where industry leaders, such as Brian Armstrong, Faryar Shirzad and Marc Andreessen discuss how crypto is moving money, and America, forward.

– Coinbase

Update the System Summit
Fireside Chat
Fireside Chat
Fireside Chat
Government Use Cases Panel
Government Use Cases Panel
Housing Innovation Panel
Housing Innovation Panel
Housing Innovation Panel
Housing Innovation Panel
Builders, Innovators and Job Creators Panel
Builders, Innovators and Job Creators Panel
Builders, Innovators and Job Creators Panel
The Future of Money Panel
The Future of Money Panel
The Future of Money Panel
Fireside Chat with Brian Armstrong & Marc Andreessen
Fireside Chat with Brian Armstrong & Marc Andreessen
Fireside Chat with Brian Armstrong & Marc Andreessen
American Loves Crypto
Crypto Moves Money Forward
Crypto...the biggest state in America
Load-in
The Capital Turnaround
Mapping the LED walls
Building graphics
Rehearsal
Rehearsal
Crypto moves money forward
State of Crypto Fireside Chat
State of Crypto Fireside Chat
Technical director station
Multiview during final segment
View from behind FOH
Streaming & recording station
John switching the show
Monitoring YouTube stream health
Show calling and director station
Piles of greasy pizza are a crew requirement after 16+ hour days
Pizza....and everything else