Punch Drunk returned to SXSW in 2017 with YouTube and brand design agency Say OK.
We performed live VJ-mixed visuals and iMag for bands throughout the 3-day engagement, produced custom video signage for the entryway, and designed and installed the in-house video system used throughout the week.
Our live-directed iMag feed was sent to over 30 screens throughout the venue and artist lounge, as well as to a large LED wall that filled the street-facing windows – giving attendees in the queue (a common SXSW scene) a larger-than-life view of the show.
As always, this lineup featured many artists set for explosion into stardom in the months to follow: Solange, Migos, Maggie Rogers, Amine, and Rae Sremmurd.