We performed live VJ-mixed visuals and iMag for bands throughout the 3-day engagement, produced custom video signage for the entryway, and designed and installed the in-house video system used throughout the week.
Animated entryway signage was tricky: multiple large screen TVs were mounted at odd angles inside wooden structures, then content was created at specific diagonal angles so the text would line up with the horizon while the televisions themselves were severely tilted.
We used our custom ATEM Automation control software at SXSW 2016 to enable “autopilot” mode on the Blackmagic ATEM switcher, where the video switcher cuts automatically to the beat of the music.