R+Co Multiverse: A Five-City Immersive Tour
R+Co tapped Punch Drunk to provide technical production for Multiverse, a touring live education and hair-art experience that transformed traditional beauty events into a cinematic, multi-sensory showcase.
Across five cities—San Francisco, Dallas, Portland, Chicago, and Detroit—our team managed every technical and creative detail to ensure a seamless, high-impact show experience.
Scope of work
- Pre-production & show design: Planned all technical production elements and logistics for five unique venues, ensuring consistent quality and brand experience across the tour.
- Live photo shoot integration: Designed a custom workflow to capture and display still photos in real-time during on-site model photo shoots—an innovative feature rarely seen outside professional photography conferences.
- Immersive visual environments: Created LED and projection-mapped backgrounds that transported each demo into dynamic, stylized virtual spaces.
- VJ performance & live visuals: Mixed live camera feeds and motion graphics into LED displays to create evolving, synchronized environments throughout each event.
- Multi-camera IMAG production: Produced live-switched camera coverage, showcasing fine detail of hair cutting, color, and styling demos for every seat in the house.
- National coordination: Managed all local AV vendors and production partners in each city to execute a consistent technical and visual standard for the entire tour.
Thank you to R+Co for producing many of the behind-the-scenes and social media recap videos featured above.
