In 2010, Microsoft launched a visionary mobile device called "KIN." It only lasted a few months on the market; alas, the world wasn't yet ready...
The launch party in San Francisco was helmed by creative powerhouse Wexley School for Girls (sadly now defunct), with whom Punch Drunk enjoyed many creative excursions.
Wexley hired Punch Drunk to assist with the gala launch party in San Francisco to create dynamic, immersive video environments that would showcase the device’s user experience.
Prior to the show, we produced a variety of animations showcasing the brand look and interface. On location in San Francisco, we deployed computers loaded with Modul8 to handle all the projection mapping and recreated the various branded looks on the fly.