Work

GATORADE SPORTS PERFORMANCE ON XBOX FITNESS
We designed a hybrid UHD/HD multicam system using Canon C300s and C500s, with triple redundant backups on AJA KiPros and KiPro quads. Our time with talent (JJ Watt) was limited, so we built the system to be totally robust with multiple failsafes in order to maximize the shoot window.

The Details

About

When Xbox and Gatorade teamed up to create an athlete-driven title for Xbox Fitness, they brought Punch Drunk on board to produce the shoot.

We designed a hybrid UHD/HD multicam system using Canon C300s and C500s, with triple redundant backups on AJA KiPros and KiPro quads.

Our time with talent (JJ Watt) was limited, so we built the system to be totally robust with multiple failsafes in order to maximize the shoot window.

By designing the project as if it were a live broadcast, we provided instant multicam views to the client in real-time from our four camera angles (jib crane, tight shot, wide shot, dana dolly).

All acquisition was RAW/LOG, and then a Rec709 LUT was applied in real-time to the client multivew monitor.

After the shoot the MediaLab team at Microsoft handled all post and final content delivery.

Now the title is available to download on your Xbox. If you’re ready to sweat, give it a shot!

Client

Scope

Hybrid HD/UHD production, pre-production, logistics, full shoot production, art direction, video system design

Crew

Microsoft team: Samara Donald, Michelle Tatom, Brian James, Curtis Neal, Samer Abou-Zaki, James Schmidt, Quinn Borsuk, Tera Nadeau, John Howard Punch Drunk team: Jacob Stone, Jacob Leander, Melissa Daniels, John Lavin, Mickey McMullen, Coburn Erskine, Brian Koepke, Michael Jensen, Bethany Michaels, Laura Kuntzsh, Connie Peterson, Paul Bodi, Perry Perkins, Ryan Brooks, Carl Besasie, Briana Styles, Brendan Jones, Jacob Fatke, Andrew Hagen, Arthur Nienhuis, Jasmine Winters

TRAIN WITH JJ WATT – TRAILER

From the YouTube description on this video:

“This summer, Gatorade Sports Performance on Xbox One will launch with Football Training Camp, which features Houston Texans DE JJ Watt. Football Training Camp will help athletes increase Agility, Speed, and Stamina, with workouts designed to focus on each specific attribute”

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