Scope
Robotic CamerasVJ MixingMotion Graphics & DesignIMAGLive ProductionContent CreationVideo System Design
Year
2017
Punch Drunk returned to SXSW in 2017 with YouTube and brand design agency Say OK. We performed live VJ-mixed visuals and iMag for bands throughout the 3-day engagement, produced custom video signage for the entryway, and designed and installed the in-house video system used throughout the week.
Our live-directed iMag feed was sent to over 30 screens throughout the venue and artist lounge, as well as to a large LED wall that filled the street-facing windows – giving attendees in the queue (a common SXSW scene) a larger-than-life view of the show.
As always, this lineup featured many artists set for explosion into stardom in the months to follow: Solange, Migos, Maggie Rogers, Amine, and Rae Sremmurd.
SXSW 2017 Punch Drunk arrival
Behind the Scenes
SXSW 2017 - 30 individually wired screens for variable programming
Behind the Scenes
SXSW 2017 - Bar area in action
Behind the Scenes
SXSW 2017 - Cable route planning
Behind the Scenes
SXSW 2017 - Performers
Behind the Scenes
SXSW 2017 - Focused and focusing
Behind the Scenes
SXSW 2017 - Bar area with screens
Behind the Scenes
SXSW 2017 - Band from control booth
Behind the Scenes
SXSW 2017 - Graphics we created for angled screens
Behind the Scenes
SXSW 2017 - Hiding it all in the ceiling
Behind the Scenes
SXSW 2017 - Crew photo
Behind the Scenes
SXSW 2017 - Jacob and Brian selfie
Behind the Scenes
SXSW 2017 - Jacob switching
Behind the Scenes
SXSW 2017 - robo cams and switching Jidenna
Behind the Scenes
SXSW 2017 - Bar area screens
Behind the Scenes
SXSW 2017 - Rae Sremmurd from control booth
Behind the Scenes
SXSW 2017 - Rae Sremmurd by the sayok
Screenshot
SXSW 2017 - YouTube studio
Behind the Scenes
SXSW 2017 - YouTube studio crowd
Behind the Scenes