Red Bull Air Race

Red Bull Air Race

Scope
VJ MixingMotion Graphics & DesignContent CreationLive Production
Client
Year
2009

Punch Drunk produced show-specific branded motion graphics for Red Bull Air Race that we mixed into a live VJ mix for this star-studded rooftop party.

Overview

During their 2009 Air Race in San Diego, Red Bull hosted a number of high-profile parties. Punch Drunk was brought to San Diego for the Kim Kardashian / Reggie Bush party on the rooftop of the Hard Rock Hotel. We provided live VJ-mixed visuals for the event, and we also pioneered live camera-to-screen technology using the then-new EyeFi card, which shot photos of guests entering the party that were almost instantaneously incorporated into the VJ mix.

In addition to bringing the instant photo-to-live-screen approach to the event, we used multiple live cameras throughout the event to enhance the VJ mix. Together with the live elements, we produced a variety of show-specific branded motion graphics for Red Bull Air Race that were mixed into the video stream throughout the night.

Motion Graphic Design for Red Bull Air Race

Red Bull Air Race Logo Animation

Behind the Scenes