OneDown.org $1B Raised for Cancer

OneDown.org $1B Raised for Cancer

Scope
IMAGJib CranesRobotic CamerasLED WallLive ProductionNon-Profits & Fundraisers
Client
WREN COLLECTIVE / OneDown / OHSU
Year
2015

Nike’s Phil Knight offered OHSU a deal: if they could raise $500 million for cancer research, he would match it with $500 million for a total of $1 billion going towards OHSU’s cancer research efforts. And they did it.

Nike co-founder and chairman Phil Knight is donating $500 million to cancer research after Oregon Health & Science University met his earlier challenge to raise the same amount, the university has announced.
“These last 22 months have shown what is possible when people of vision focus on a single goal,” Knight said in a statement.
Together, the $1 billion from Knight and OHSU will be used to create the first large-scale program to overhaul early detection of lethal cancers and will help fast-track recruitment of 250 to 300 scientists to launch such an initiative. That includes bringing on about 25 of the world’s top researchers, OHSU said.

Our friends at Wren Collective in Portland invited us out to the event to provide a large LED wall, live event iMag/coverage, and all the other live video components.

The event culminated with the toppling of a 10,000-piece domino exhibit, symbolizing added ammunition in the war on cancer.

Big thanks to Stageworks for providing the LED wall and Guerilla Audio for the sound system.

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