Microsoft Kin Launch Party

Microsoft Kin Launch Party

Scope
Projection MappingLive ProductionVJ MixingMotion Graphics & DesignVideo System DesignLogistics
Year
2010

Working with existing style boards and reference media, Punch Drunk created a dazzling multiple-projection environment that acted as the final destination for opening gala attendees, where they could experience the device via our video projection backdrop.

Quick Video Walkthrough

Overview

Seattle-based ad agency Wexley School for Girls hired Punch Drunk to assist with the gala launch party in San Francisco to create dynamic, immersive video environments that would showcase the device’s user experience.

Prior to the show, we produced a variety of animations showcasing the brand look and interface. On location in San Francisco, we deployed computers loaded with Modul8 to handle all the projection mapping and recreated the various branded looks on the fly, the day before the show.

Press

Behind the Scenes