Gatorade Sports Performance on Xbox Fitness

Gatorade Sports Performance on Xbox Fitness

Scope
LogisticsArt DirectionVideo System DesignContent CreationMulti-Camera Acquisition
Client
Year
2014

We designed a hybrid UHD/HD multicam system using Canon C300s and C500s, with triple redundant backups on AJA KiPros and KiPro quads. Our time with talent (JJ Watt) was limited, so we built the system to be totally robust with multiple failsafes in order to maximize the shoot window.

“This summer, Gatorade Sports Performance on Xbox One will launch with Football Training Camp, which features Houston Texans DE JJ Watt. Football Training Camp will help athletes increase Agility, Speed, and Stamina, with workouts designed to focus on each specific attribute”

TRAIN WITH JJ WATT – TRAILER

Overview

  • When Xbox and Gatorade teamed up to create an athlete-driven title for Xbox Fitness, they brought Punch Drunk on board to produce the shoot.
  • We designed a hybrid UHD/HD multicam system using Canon C300s and C500s, with triple redundant backups on AJA KiPros and KiPro quads.
  • Our time with talent (JJ Watt) was limited, so we built the system to be totally robust with multiple fail safes in order to maximize the shoot window.
  • By designing the project as if it were a live broadcast, we provided instant multicam views to the client in real-time from our four camera angles (jib crane, tight shot, wide shot, dana dolly).
  • All acquisition was RAW/LOG, and then a Rec709 LUT was applied in real-time to the client multivew monitor.
  • After the shoot the MediaLab team at Microsoft handled all post and final content delivery.
  • Now the title is available to download on your Xbox. If you’re ready to sweat, give it a shot!

Behind the Scenes