America’s Car Museum - Wheels & Heels Gala

Scope

Virtual EventsNon-Profits & FundraisersLive ProductionHybrid EventsWeb StreamingRobotic CamerasDirectorial

Client

America’s Car Museum / America’s Automotive Trust

Year

2021

Nearly $1MM raised via the hybrid event model, uniting an extravagant in-person experience with accessibility of bidding & viewing from home.

“An in-person gala in Tacoma at LeMay-America’s Car Museum last Saturday attracted about 220 fully vaccinated or proven Covid-free supporters to a fancy gathering among the millions of dollars worth of showstopper cars. The event raised $973,000, up more than 30% from last year” - Patti Payne, Puget Sound Business Journal

Live Stream Recording

https://youtu.be/07enawBEMG4?t=2431

“We had an outstanding success at this year’s Heels & Wheels Gala to benefit America’s Automotive Trust and its member entities of LeMay – America’s Car Museum, RPM Foundation and America on Wheels Museum. The generosity of our donors, members and guests from across the country astounds me and is what keeps our engines running in our effort to perpetuate car culture,” - America’s Automotive Trust President and CEO Tabetha Hammer

Overview

Hybrid event with full live streaming component and web audience + live in-person gala, dinner, and fireworks
Live broadcast from LeMay - America’s Car Museum
Multi-camera live production
Pre-production & asset review
Live closed-captioning
Production partner Z Special Events helmed the overall event production and audience experience
Hosted by Fred Northup, Jr.

Press

Patti Payne: Well-attended gala raises $973,000 for LeMay-America's Car Museum - Puget Sound Business Journal

An in-person gala in Tacoma at LeMay-America's Car Museum last Saturday attracted about 220 fully vaccinated or proven Covid-free supporters to a fancy gathering among the millions of dollars worth of showstopper cars. The event raised $973,000, up more than 30% from last year.