Cascade Bicycle Club, a non-profit organization based in Seattle, Washington, serves more than 14,000 members in the Puget Sound bicycling community. Their mission is to Create a Better Community through Bicycling.
It debuted in the spring of 2011 at a gala event that featured Seattle "bike mayor" Mike McGinn as a keynote speaker.
Original music for this project was composed and produced by the incredibly talented Leeni.
With multiple partners participating in this project, it was essential to meticulously construct each piece of this video, from the writing to the design style to the music to the visual aesthetic, so that it checked all the boxes for each stakeholder.
We carefully designed and built every aspect of the "Ride with Sophie" video so that it could undergo a review and comment process without diluting the underlying themes.