SXSW 2015

ABOUT

We were thrilled when interactive agency SayOK invited us to SXSW 2015 to design and execute video components for the immersive brand space they created for YouTube. From their website::

“Say Ok was enlisted to create a dynamic cultural experience during SXSW showcasing YouTube’s upcoming “YouTube for Artists” feature. Held at the iconic Coppertank downtown, 16 bands played in two days followed by a private event for YouTube creators and VIP’s. Performers included Future Islands, Marina and the Diamonds, The Weeknd, The War On Drugs, and Snoop Dogg to name a few.

Punch Drunk helped design and implement a video system for the main stage featuring two high-resolution LED video walls and a network of flat panel screens throughout the venue.”

Before the show began, we designed motion graphic content for daily show schedules on angled flat panels mounted at the entryway. We also pulled a rabbit out of our hat and within 36hrs sourced two 108″ plasma screens (weighting 3/4 of a ton each) to augment The Weeknd’s set, along with all the logistics to get them in and out of the space in the middle of SXSW.

During the three show days we continued to create content on-the-fly for branded displays and playback, mixed VJ sets, and provided iMag camera coverage for all the bands.

SCOPE

Video system design and engineering, motion graphic design, video editing, VJ mixing, live iMag camera work, logistics, video concepts

CREW

James Ball, Jeremy Jones, Jacob Stone, Brian Koepke

PERFORMING ARTISTS

The Weeknd / The War On Drugs / Future Islands / Marina And The Diamonds / DJ Windows 98 (Win Butler Of Arcade Fire) Feat. Young Paris / Børns / Hiatus Kaiyote / Ibeyi / Ilovemakonnen / Lany Leon Bridges / Meg Mac / Mickey Guyton / Raury / Robert Delong / Ryn Weaver / Priory

YOUTUBE AT SXSW 2015

Our friends at SayOK and SharkPig created this video recap of YouTube’s space at SXSW 2015.

GO BEHIND-THE-SCENES AT PUNCH DRUNK’S SXSW 2015 VIDEO INSTALL

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